Open executive Job in Academic & University Associate Vice President, Marketing and Communications



Department: MARKETING & COMMUNICATIONS / 02-121210
Posting Number: S00402FY18
Salary: Commensurate With Experience
Pay Basis: Annually
Job Close Date: 11/26/2017
Geographic Location: College Station

System Member Institution/Agency:
TEXAS A&M UNIVERSITY (TAMU)

Budget Type:
Budgeted/Benefits – Full-Time

Job Summary:
The Associate Vice President of Marketing and Communications is a critical part of the Texas A&M
University (TAMU) marketing leadership team. This person will be responsible for overseeing a diverse group of
marketing channel managers, ensuring individual channel operation is best-in-class and cross-channel communication is consistent, compelling
and effective. Reporting to the Senior Vice President, Chief Marketing and Communications Officer for TAMU, the
Associate Vice President of Marketing and Communications will be viewed throughout the TAMU marketing
organization, TAMU and TAMU System as a marketing and communications subject matter
expert, ensuring that strategies and associated creative are delivered to customers in a thoughtful, impactful way.

Required Education and Experience:
Bachelor’s degree in marketing, advertising, communications or closely
related field. Ten years of experience in marketing and/or strategic services organization (e.g. advertising agency Account Planning group,
public relations firm, media outlet, brand strategy firm, management consulting firm in communications capacity). Experience collaborating
and partnering across matrixed organizations. Deep experience executing marketing campaigns across channels including but not limited to
public relations, events, online, social and advertising.

Preferred Education and Experience:
Graduate degree in a related field. Experience with regional, national and
international media. Higher education experience.

Required Special Knowledge, Abilities, and Skills:
Ability to anticipate needs, innovate and excel in a fast paced,
changing environment. Strong project management skills and ability to structure and prioritize work in a manner that best fits the team and
University needs. Executive presence: ability to actively communicate both business performance and overarching marketing vision to
executive staff. Exceptional analytical skills, specifically ability to assemble and interpret data, create executive summaries and deliver
actionable business insights. Requires ability to multi-task and work cooperatively with others.

Duties Performed:

  • Directs, recruits, motivates, mentors and leads a high performing team of digital and offline
    marketing and communications experts across internal and external channels, including news, public relations, events, website (including
    content, cyber security and IT), social, advertising and marketing. Instills marketing best practices and nurtures career growth in team
    members.
  • Oversees proactive media outreach and response on behalf of the university. Serves as a spokesperson for the
    university.
  • Identifies workflow optimization opportunities within & across teams. Creates processes to improve efficiency,
    ultimately driving additional value for the University. Drives constant innovation, testing and learning. Fosters a culture of
    experimentation and optimization to improve economics throughout the marketing funnel to increase customer lifetime value. Executes
    cross-channel marketing communications, inclusive of both marketing operations and measurement, and media mix optimization.
  • Collaborates with key marketing and communications partners throughout TAMU and the TAMU System to help drive innovation throughout every aspect of marketing and communications operations, with the
    ultimate goal to enhance/personalize the customer experience and deliver the best possible branded experience. Acts as strategic partner and
    internal marketing advocate to cross-functional teams including Strategy & Analytics, Creative Services, Project Management, Licensing
    and Business Development to develop marketing initiatives and test new processes to improve marketing efforts.
  • Develops and
    oversees the marketing channel strategies, financial performance and organizational structure to achieve University marketing and
    communications performance targets.
  • Other duties as assigned.

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