Free open Job in Wales Resarch Fellow Audience Research and Immersive Technology at University of South Wales

The University Of South Wales (USW) Group is a major player in UK higher education with more than 30,000 students from 120 countries.  Within the United Kingdom, USW is unique in the breadth of its role, encompassing a modern university and two subsidiaries in Wales’s national conservatoire, the Royal Welsh College of Music & Drama, and The College Merthyr Tydfil.

The USW Faculty of Creative Industries is one of the largest providers of creative education in the UK with over 2500 students studying across a portfolio of over 30 undergraduate and postgraduate courses, all contained within a campus in the heart one of the country’s most vibrant and creative cities.

Working in partnership with HE and industry collaborators, the Faculty of Creative Industries has been successful in securing a Creative Cluster ( award from the AHRCs Creative Clusters Programme and an Audiences of the Future Demonstrator Award ( from UKRI

Clwstwr ( is an ambitions R& together with major industry partners including public broadcasters, the local independent production sector, screen agencies and Welsh Government. It aims to put innovation at the heart of media production in South Wales – moving Cardiff’s thriving screen sector from strength to leadership. This five-year programme builds on the phenomenal growth of Cardiff as a centre of screen production to create new products, services and experiences.

Audience of the Future is a UK Research and Innovation (Innovate UK) ( funded project that seeks to evolve content delivery and audience engagement beyond traditional broadcast, with an eye to capturing 100,000 participants (viewers/players) through the duration of this 2-year project.

As partners with developers, Tiny Rebel Games, Potato, and Sugar Creative, we will produce a sustainable and mutable platform for content delivery that will use Augmented Reality technology (mobile phone) for multi-user participatory storytelling. Story arcs may take the form of ongoing serials, singular events or a combination of the two. Events may be located in physical and thematically relevant spaces. The project will be based around an iconic and globally recognised entertainment brand.

This post will deliver rich insights into the audience and consumer experience of immersive technology. The post holder will work closely with the AoF team to support proto-type testing, consumer research and deep understandings of how audiences may use Augmented Reality technology (mobile phone) for multi-user participatory storytelling. The post would suit a researcher who enjoys working across disciplines and industry/HE to deliver rapid, meaningful insights to developers using a range of research methods. The post holder will have time allocated to develop new research initiatives (including high-quality published outputs and grant applications) in support of the Faculty of Creative Industries’ emerging research strength in Immersive Technology Research. They will report to Corrado Morgana (PI on the AoF project) and will work closely with the Faculty Head of Research, Professor Ruth McElroy.

We welcome enquiries prior to application – for an informal discussion about either Research Fellow post, please contact Corrado Morgana (; Tel: 01443  661838). These positions are based at Atrium, USW’s Cardiff Campus. The terms and conditions of the post (including grade and salary) will be those of the University of South Wales.


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