Job offer in england Crowdsourcing Methods to Measure Tobacco Industry Marketing of Traditional Tobacco and New Tobacco Products at University of Bath

Lead Supervisor: Dr Jo Cranwell, Department for Health, University of Bath

Co-Supervisor: Dr Becky Freeman, School of Public Health, University of Sydney

The project

It is well established that exposure to paid and unpaid tobacco advertising, and promotion is a risk factor for the uptake of smoking in youth. Whilst tobacco advertising, promotion and sponsorship (TAPS) is highly regulated in many countries, children, adolescents, and young adults throughout the world are still at risk of exposure to tobacco industry marketing activities. Both traditional tobacco (cigarettes) and, more recently, new electronic tobacco and nicotine devices such as JUUL, IQOS and flavoured nicotine products are being heavily promoted. This marketing may occur at ‘ground level’ and also in ‘digital spaces’ such as social media, mobile phone apps, and ‘streamed media services’ in both in lower-middle-income-countries (LMICs) and high- income countries (HICs). Though research is emerging in this area the extent of cross-border exposure to this content amongst young people has not yet been sufficiently quantified. The scope of the research could focus on at least two LMICS and two HICs, using digital crowdsourcing data collection methods. 

The precise project research can be shaped by the candidate but may be broken down as follows: 

  1. Develop and evaluate digital crowdsourcing methods to map the scale of TAPS within selected countries
  2. Identify the type of marketing strategies employed by the tobacco industry, and where the marketing is taking place (e.g. local shops, events, online, social media, streamed entertainment media, mobile apps, music videos, celebrities).
  3. To review current TAPS regulations (e.g. World Health Organization’s Framework Convention on Tobacco Control Article 13).
  4. To identify the extent to which the tobacco industry is circumventing existing legislation.’
  5. To propose possible frameworks to regulate cross-border TAPS

You will be joining a thriving, growing, research group with global reach. You will be part of the Stop Tobacco Organisations & Products (STOP) project: an innovative $15m project funded by Bloomberg Philanthropies, aimed at developing a tobacco industry watchdog to delivery policy change. It brings together the global leaders in in tobacco industry monitoring and research, advocacy, accountability and communication. This unique combination will help ensure our research is widely and effectively communicated and maximally impactful. See

Please ensure that you quote the supervisor’s name and project title in the ‘Your research interests’ section. 

Anticipated start date: 1st April 2019 

The applicant 

Applicants should hold, or expect to receive, a First class undergraduate honours degree and/or good Master’s degree.

How to apply 

More information about applying for a PhD at Bath may be found here:

Applicants will be considered for a University studentship covering Home/EU tuition fees, a training support fee of £1,000 per annum and a tax-free maintenance allowance at the UKRI Doctoral Stipend rate (£14,777 2018/19) for a period of up to 3 years, full-time study.


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