How to track the performance of influence marketing
Measuring the success of an influence marketing campaign and its KPIs is now easy thanks to this infographic.
The French Reech has developed a fairly effective infographic to measure the performance of its influence marketing through Key Performance Indicators (KPIs).
Although infographics can not cover everything - there are as many KPIs as calculable ratios, that is, tons - it's still a nice tool.
Here it is in full.